Sales Performance Metrics

The percentage of deals closed (won or lost) compared to the total number of opportunities in the pipeline for a given time period.

The percentage of opportunities or leads that successfully progress from one pipeline stage to the next (for example, SQL → Opportunity, Opportunity → Closed-Won).

How often and by how much deals miss their forecasted close dates, indicating pipeline risk and forecast accuracy issues.

The speed at which individual deals progress through the sales pipeline from opportunity creation to closed-won.

How closely actual revenue matches forecasted revenue across categories (commit, best case, etc.) for a given period.

The ratio of total pipeline value to sales quota (or target revenue) for a given period, indicating how much "coverage" reps need to hit their numbers.

The rate at which opportunities in your pipeline generate revenue over time, calculated using the number of qualified opportunities, average deal size, win rate, and sales cycle length.

The percentage of a sales target a rep, team, or org achieves in a given period (for example, “92% to quota this quarter”).

The average amount of time it takes for a deal to move from initial opportunity creation to a closed-won outcome, usually measured in days.

A time-bound sales target (usually revenue, deals, or activities) that an individual rep, team, or region is expected to achieve in a set period (month, quarter, year).

The rate at which deals move through the pipeline and generate revenue, calculated using the number of opportunities, average deal size, win rate, and average sales cycle length.

The percentage of deals that miss their forecasted close dates within a given period.

The average number of days from opportunity creation (or a specific pipeline stage) to a closed-won outcome.

A realistic forecast of expected revenue from current opportunities, created by applying stage-specific close probabilities to each deal's value.

The percentage of qualified opportunities (or deals) that end in a closed-won outcome over a given period.