Better Execution with Sales Performance Software

Most revenue teams try to boost sales performance by adding dashboards, headcount, or more activity. But there’s a better way.

Chief is the AI sales performance platform that helps you understand how deals actually move, and surfaces the behaviors that drive (or block) revenue. It tells you where reps are getting stuck, which deals are stalling, and how to keep the team performing consistently.

Request a demo below to see what behavioral sales forecasting could look like for you.

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More Actionable

See the exact behaviors slowing down deal execution.

An insight from Chief about a deal with an overdue close date.

More Consistent

Give every rep the same visibility top performers already have.

An insight from Chief with early indicators of deal risk.

More Proactive

Address performance blockers before they slow down the quarter.

More Aligned

Reps and managers work from the same behavioral source of truth.

Learn More about the Product

Case study

Real Insight,
Real Performance Improvement

One customer (1,500 employees, $300M ARR) used Chief to identify performance gaps in their data.

$15.2M

at-risk revenue found

85%

prediction accuracy

98%

at-risk revenue flagged

Better performance starts with better visibility and earlier action.

How Chief Helps You
Boost Sales Performance

Chief blends behavioral analytics, machine learning pattern detection, and LLM-generated explanations to identify real performance blockers and flag them early.

1. Chief connects to your CRM and other systems.

Salesforce, HubSpot, email, and calendar data give Chief a complete view of rep behavior across teams, deals, and segments.

A screenshot of a user connecting Hubspot to Chief

2. Chief learns how your top performers move deals.

Chief uncovers patterns like stage velocity, follow-up rhythm, multi-threading, and next steps. Then it can alert you when behavior deviates from the norm.

A user uploads documents to Chief so it's better informed on how deals move through the sales pipeline.

3. Chief detects performance blockers automatically.

Chief flags inactive deals, single-threaded opps, missed close dates, and stage overstays. You get deal- and rep-level insights on these patterns that you can use to coach your team to better performance.

4. Chief surfaces performance opportunities.

Every insight comes with recommended next steps and explanations. You get clarity. Reps get direction. Everyone wins.

The Outcomes

1. Your team performs better, consistently.
2. You get fewer surprises.

Help Your Team Perform Better.

Request a demo below to see how Chief boosts performance.

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Frequently Asked Questions

Does Chief do sales coaching or training?

No. Chief helps you coach your team to better performance. Chief analyzes deal behavior and execution patterns, not rep skills or call messaging.

Do we need perfect CRM data?

Not perfect, just clean. Chief relies on behavioral signals in your CRM data to deliver performance insights.

Which sales teams should use Chief?

Any team with 5+ reps, complex deal cycles, and inconsistent execution patterns can use Chief to get insights for better sales performance.

How long is implementation?

Most teams connect systems, map key performance signals, and receive insights within 2-4 weeks.