Sales Forecasting Software that Reflects Reality

Your forecast shouldn’t depend on static CRM data or gut feel.

Chief is AI sales forecasting software that gives visibility into pipeline risk. With behavioral forecasting insights, you know exactly where you stand before the board meeting.
Request a demo below to see what behavioral sales forecasting could look like for you.
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Your Sales Forecast, Informed by
Actual Deal Behavior

With Chief, forecasting shifts from backward-looking projection to real-time behavioral intelligence. That means you get a forecast grounded in how deals are moving right now.

It’s a new approach to sales forecasting, and it's...

More Accurate

Using machine learning models on deal behavior improves forecast accuracy by 20-50%.

An insight from Chief about risk of missing forecast

More Defensible

Every forecasted outcome comes with a behavioral explanation.

An insight from Chief recommending accelerated deal movement through Qualified stage, with a behavioral explanation for the forecast outcomes.

More Proactive

You get notified about at-risk revenue early, not after it’s already slipped.

An insight from Chief with early indicators of deal risk.

More Consistent

AI models learn your team’s unique patterns to make better predictions about your pipeline.

An insight from Chief about a deal with an overdue close date.
Case study

Real Forecast Results

One customer (1,500 employees, $300M ARR) used Chief to identify engagement gaps across their pipeline.
$15.2M
at-risk revenue found
85%
prediction accuracy
98%
at-risk revenue flagged
    Now that the team gets these signals, they can act earlier to rescue revenue and hit their number.

    How Chief Predicts Your Number
    Before Anyone Else Can

    Chief blends LLMs, machine learning, and other technology to make your forecast more accurate and up-to-date. This is how the forecasting engine works for you:

    1. Chief connects to your CRM and other systems.

    Salesforce, HubSpot, bookings data, and revenue targets give Chief the full picture. All you have to do is grant permission.

    A screenshot of a user connecting Hubspot to Chief

    2. Chief learns your pipeline’s patterns.

    Chief takes in your data to learn velocity, engagement, multi-threading, stage-to-stage motion, and other crucial pipeline behaviors.

    A screenshot of the Chief Context Library, where users can give Chief information about how their org operates.

    3. Chief identifies drift the moment it starts.

    Chief monitors every deal continuously for activity drops, stage overstays, slippage patterns, single threading, and close date misses.

    An insight from Chief about a single threaded deal

    4. Chief helps you make a dynamic, explainable forecast.

    You get daily or weekly updates on the context you need to project and report on your sales pipeline: at-risk revenue, key contributing deals, behavioral reasons behind changes, and recommended adjustments.

    An insight from Chief

    5. Your team acts before the number is in danger.

    You see where to intervene and why, without manual digging. Then your team rescues at-risk revenue while you still have time.

    Assigning an insight in Chief

    The Outcomes

    1. A forecast that updates itself as reality changes. 
    2. Confidence in your ability to improve performance and hit your number.

    See Revenue Risk Before Deals Slip.
    Request a demo below to see behavioral sales forecasting in action.
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    Frequently Asked Questions

    Will Chief replace our CRM forecast?

    Not necessarily. Chief can keep your CRM forecast honest and improve its accuracy.

    Do we need perfect CRM data for this to work?

    Perfect? No. As clean as possible? Yes. Chief relies on behavioral signals, which come from activities and other data in your CRM.

    Can Chief forecast across divisions or product lines?

    Yes. The models can learn the behavior of each motion independently.

    How long does implementation take?

    Most teams connect systems, map data, and receive their first forecast insights in 2-4 weeks.