No One Cares About Chief’s Latest Product Launch and Acquisition (Yet)

If this were any other company announcement, we would be “thrilled to announce” the launch of Chief’s Opportunity Engine, in tandem with Chief’s acquisition of Plena. You don’t want to read that, and we don’t want to write it. So we’ll just tell you we’re obsessed with helping sales teams run outbound campaigns that actually generate pipeline.
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The old outbound playbook doesn't work anymore. SDRs spend 70% of their time on non-sales tasks like research, enrichment, and manual personalization instead of having more conversations. That’s how sales teams get inconsistent pipeline and miss their targets.
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The sales teams that win will learn how to reach the right people, at the right time, in the right way. That’s why we built a system designed to identify and research ideal buyers (the Opportunity Engine) and brought in a team who has been running at this problem for years (Plena). 
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“I could use this valuable PR real estate to talk about what a good move this is for us,” said Bret Larsen, Founder & CEO of Chief. “But let’s talk about you. You’re tired of low top-of-funnel volume and paying $350+ for opportunities that don’t convert. The Opportunity Engine is how we help you avoid that.” 
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Sales leaders don’t care about our company news, and we don’t blame them. But they do care about their pipeline. So we’ll put our money where our mouth is. We’ll send an enriched list of 10 ideal buyers to anyone who follows us on LinkedIn and sends us a DM with the profile of one of your target accounts. 

The Opportunity Engine is only one part of the Chief Sales Performance Analytics Platform. The Chief Chat and Insight Engine give sales teams deal-level analysis, forensic forecasts, and action-oriented insights. This means that Chief identifies pipeline risks and opportunities so you can act on them sooner.