Outbound Sales Software for a Broken Top of Funnel 

What is the Opportunity Engine?

The Opportunity Engine is part of Chief’s Sales Performance Platform, designed for growth-stage B2B teams. It identifies your ideal buyers, enriches them with data and psychographic insights from 130+ sources, and helps you run multi-channel outreach that actually converts.

The Opportunity Engine helps you scale quality outreach without adding headcount, drive more sales calls, and eliminate repetitive workflows. As a result, your reps spend more time selling.

How does the Opportunity Engine work?

The Opportunity Engine follows a clear process to help you reach the right people, at the right time, in the right way:

1. It scans your CRM and other data sources to help you refine your ideal customer profile.


2. It creates vetted lists of decision-makers at target accounts.


3. It enriches the list with firmographic, intent, and psychographic data from 130+ sources.


4. It crafts individualized messages that reach decisionmakers in the way that works best for them.


5. It helps you run multitouch campaigns across email, LinkedIn, phone, and other channels.


6. It delivers sales-ready opportunities, with briefs for your reps.

How does the Opportunity Engine integrate with my CRM and tech stack?

The Opportunity Engine has built-in integrations to plug directly into your CRM. Opportunities flow seamlessly into your pipeline with all the enrichment and context attached. No duplicate records, manual uploads, or disruption to your team’s workflow.

How Does Chief integrate with my current tools?

The Opportunity Engine has built-in integrations to plug directly into your CRM. Opportunities flow seamlessly into your pipeline with all the enrichment and context attached. No duplicate records, manual uploads, or disruption to your team’s workflow.

How accurate are the ideal buyer lists and enrichment data?

The Opportunity Engine continuously validates and enriches data against multiple trusted sources. It doesn’t just look at firmographics (company size, industry) but also psychographics (buying intent, role behaviors, communication style). This helps your reps reach the right people in a way that motivates them to respond.

How personalized is the outreach? Does it just use “first name” tokens?

The Opportunity Engine goes far beyond inserted contact info tokens. Outreach includes contextual and behavior-driven insights, not just surface-level variables. The platform tailors outreach and responses to each prospect's unique needs. Messaging ties into role priorities, market triggers, and relevant business context. It feels truly individualized, while still scalable.

Is the Opportunity Engine an AI SDR? Does it replace my SDRs?

The Opportunity Engine doesn’t replace your SDRs; it’s an SDR force multiplier. If you don’t have SDRs, it can serve as your virtual outbound rep, supporting or generating opportunities for AEs. If you do have SDRs, it removes repetitive tasks (research, list-building, sequencing) so your reps can focus on higher-value personalization and conversations.

How is the Opportunity Engine different from other “lead lists?”

The Opportunity Engine is more than a lead list. It only brings you vetted ideal-buyer names, it performs extensive buyer research, and it generates tailored outreach messaging for your team.

Does the Opportunity Engine use intent data? Where does the data come from?

Anywhere. We work with new customers in onboarding to connect intent data sources. We can also help you identify additional intent signals specific to your ideal buyer.

What does the Opportunity Engine do with intent data?

Intent data informs the timing, cadence, and content of recommended outreach.
For example, ideal buyers showing more intent might get put into a campaign earlier, or into a campaign with a different cadence and message. The Opportunity Engine can automatically reference high-intent events (like a new role) in the messaging it generates.

What if I don’t know what my ideal buyer's intent signals are or where to find them?

We can help you with this during the onboarding process. If you already have a well-defined ICP, we can help you identify the signals. If not, we can scan your CRM to develop an ICP and find the right signals.

Common Intent Signal Examples

- Website Visits
- Company Social Followers
- Competitor Social Followers
- Social Engagement
- Product Research
- New Hires
- Job Postings
- New Roles
- Announcements

How is the Opportunity Engine different from other intent data sources?

The Opportunity Engine is more than intent data. It’s intent-informed outbound support. The Opportunity Engine uses intent data from 130+ sources to help your reps reach the right people, at the right time, in the right way.

What results can I expect?

Sales teams using this research and outreach approach see…

- 8-25 additional
- opportunities/month
- 12%-18% conversion lift
- 3x higher response rates

How quickly can I see results?

Most teams see opportunities hitting their pipeline within 2–4 weeks of go-live. Because the Opportunity Engine leverages your CRM and ICP definitions from day one, results start fast and compound over time as targeting improves.

What level of customization or control do I get?

The Opportunity Engine gives you full visibility and control while still automating the heavy lifting. You define your ICP criteria, brand and messaging guardrails, and outreach preferences. The Opportunity Engine does the execution. Campaigns can be customized by audience segment, channel mix, and outreach cadence.

If you want a fully “hands-off” mode, it can run autonomously; if you prefer more control, you can adjust targeting, messaging, and sequencing at any time.